The City of Ballarat was recognised as a UNESCO City of Crafts and Folk Art in 2019 and is one of four UNESCO Creative Cities in Victoria – the only state in the world to have this many designations.
On 19 April, Victorian Creative Cities Network revealed a new campaign titled Creative State of Mind, which draws on the reputation of Victoria’s four UNESCO Creative Cities – Melbourne (Literature), Geelong (Design), Ballarat (Crafts and Folk Art) and Bendigo (Gastronomy) – and aims to elevate the state’s reputation globally.