Price first, design later – how the arts can learn from IKEA
Setting the price point for an arts event can often be the death of it. IKEA demonstrate how flipping the model might guarantee greater success. But does this realistically translate to the arts context?
Few would argue that IKEA – the Swedish homewares giant – doesn’t have one of the most successful business models in the world.
Largely, that has been the result of a self-driven consumer experience where you pull it off the shelf, assemble it yourself, and feel so chuffed that you fall in love with the company – what has been colloquially called, “The IKEA Effect”.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
