Research has shown that over 60% of recent visitors attended cultural organisations as children, findings which have significant ramifications for the sector in the future.
Image Art Gallery of Hamilton’s Tots and Tours program, Ontario, Canada
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It would seem a no brainer – if you were encouraged to appreciate cultural events when you were a child then that habit would naturally continue as an adult. While most of us have believed this to be fact, now there is statistical data that proves it true. The silver lining in that research, however, is what cultural institutions can do with that knowledge to ensure their future sustainability.