It would seem a no brainer – if you were encouraged to appreciate cultural events when you were a child then that habit would naturally continue as an adult. While most of us have believed this to be fact, now there is statistical data that proves it true. The silver lining in that research, however, is what cultural institutions can do with that knowledge to ensure their future sustainability.
Victoria’s Minister for Creative Industries, Martin Foley MP, recently welcomed Museums Victoria’s 3000th ‘Museum Generation Baby’ – a term we would not even have recognised a decade or two ago.
