Digital Marketing Manager

MWF is looking for a savvy Digital Marketing Manager who loves connecting audiences to great stories, ideas and online experiences.

About Melbourne Writers Festival

MWF brings writers and readers together to be inspired, challenged and thrilled by a creative and diverse program of events celebrating books and ideas. Since 1986, we have entertained hundreds of thousands of readers as the flagship annual writers festival of our UNESCO City of Literature. MWF ignites conversations across Melbourne and inspires curiosity and connection. 

We’re looking for a Digital Marketing Manager to join the MWF team.

• Fixed term, full time position
• CBD location with flexibilty for hybrid arrangements
• Opportunity to work on one of Australia’s leading literary festivals

About the position

The Digital Marketing Manager is responsible for planning, managing and delivering Melbourne Writers Festival’s digital marketing activity across website, email and social media channels, driving audience growth and development through effective digital content and campaigns within the strategic direction established by the Head of Marketing and Partnerships.

Working closely with the Head of Marketing and Partnerships, the Digital Marketing Manager will develop and deliver the organisation’s year-round digital marketing strategy, including delivery of MWF’s major annual festival campaign, to drive audience engagement across all digital touchpoints and support the achievement of box office targets. From building excitement around the festival to nurturing our community between events, you’ll help turn great literary experiences into lasting audience connections.

If you’re a digital expert with creative flair and a strong audience-focus, we’d love to hear from you!

Who we’re looking for

You’ll be a confident, creative and collaborative Digital Marketing Manager who is able to translate strategic priorities into practical digital plans and activity. You’ll bring:

• Demonstrated experience developing and implementing end-to-end, integrated digitalmarketing campaigns and strategies, and a strong understanding of digital marketingchannels, principles and audience development;

• Strong attention to detail and a high standard of written and digital communication

• An ability to collaborate effectively with internal and external partners and suppliers;

• Demonstrated experience working across digital platforms;

• Experience planning and managing digital content for an organisation or brand, includingcontent planning, creation and performance analysis;

• Strong organisational and project management skills, with the ability to manage multipledeadlines and competing priorities;

• An ability to work autonomously and manage a broad digital portfolio.

Download the selection criteria and full position description here.

Why join MWF?

• Join a passionate, creative and collaborative team with a shared love of books, ideas and the power of literature to connect people and spark conversations. Based at The Wheeler Centre in Melbourne’s CBD, we work alongside a vibrant community of writers, thinkers, publishers and cultural organisations to deliver one of Australia’s leading literary festivals.

• You’ll enjoy complimentary festival tickets and opportunities to attend literary and culturalevents. We offer flexible working arrangements, professional development opportunities, and access to our Employee Assistance Program. Come and be part of a team that brings writers, readers and big ideas together.

How to apply 

Confidential enquiries about the role can be made to Stephanie Corne, Head of Marketing and Partnerships at [email protected]

Closing date: 12pm AEST, Monday 28 September.

Interviews will take place in the week commencing Monday 5 October.

Applications must include the following 3 documents as a single PDF:

• A cover letter outlining your interest in the role;
• Responses to each of the selection criteria that demonstrate your experience, with examples;
• A current resume.

Applications should not exceed 6 pages in length. Please combine your application into a single PDF document, with the filename: Last Name, First Name – Digital Marketing Manager

Applications to be addressed to Stephanie Corne, Head of Marketing and Partnerships and submitted by email only to [email protected]