Digital Marketing Coordinator

Darwin Entertainment Centre is looking for a Digital Marketing Coordinator who will be responsible for creating visual and written content, and digital assets in support of DEC’s overall marketing strategies to build and engage new audiences, drive visitation, and increase brand awareness. Success in this role is defined by the ability to maintain – while also adding to – the creative vision and direction of DEC’s brand within each project contribution. 

What We Can Offer You 

• Year-round access to the best arts and entertainment in town!
• Five weeks annual leave
• A supportive structure, including access to Employee Assistance Programs and Professional Development opportunities
• A lovely bunch of skilled and enthusiastic team members for you to work alongside! 

Summary 

Darwin Entertainment Centre (DEC) is a Not for Profit Company Limited by Guarantee. Located in Darwin, it is known as the premier performing arts centre within the Northern Territory. Performances range from local school and small productions to international touring entertainment performances. 

We also manage the George Brown Botanical Gardens Amphitheatre on behalf of the City of Darwin. This involves liaising with promoters, stakeholders and safely delivering performances at the venue. 

Key Accountabilities of the Role Create Innovative and Engaging Content  

• Develop and deliver content (videos/reels, imagery, written copy) with marketing goals in mind (awareness, engagement, conversion). 

• Create strong, consistent and engaging digital content across all platforms and channels. 

• Brainstorm social media content to be part of a content publishing strategy and help determine best method of execution – still photography, video, animation etc. 

• Manage the social media content schedule. 

• Produce organic content and paid media assets, directly uploading and building digital ads in applicable platforms. 

• Monitor and track engagement, measure web traffic. 

• Conduct keyword research and use SEO guidelines to optimise content. 

• Update website as needed. 

• Write and publish various types of news pieces for the website.  

• Assist with copywriting for EDMs. 

• Reflect and enhance DEC’s brand and voice in all deliverables across all channels. 

• Work with external photographers and videographers. 

• Oversee DEC’s photo and video file storage. 

• Bring fresh, executable ideas and approaches to design, digital content and other marketing applications each day. 

• Plan, assist and attend trade and consumer expos as required.   

Coordinate and Execute Plans  

• Collaborate and coordinate activities within the team to ensure activities drive sales and marketing results. 

• Consistently deliver multiple design, visual and written content projects simultaneously 

• Demonstrate a consistent high level of initiative with a keen eye on timelines. 

Essential Criteria  

• More than two years of consistent success in digital marketing and marketing content creation 

• Experience with digital tools, including, but not limited to: Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator), HTML, Content Management Systems (e.g. WordPress) 

• Experience developing successful, engaging content across all social media platforms –uploading and building ads in those systems (be prepared to show us work you’ve done). 

• Base-level knowledge of Google Adwords, Google Tag Manager, and Google Analytics. 

• Familiarity with SEO 

• An understanding of email and/or CRM systems. 

• Excellent writing and editing skills in English 

• High level attention to details. 

• Creativity and initiative. 

• Proven project management skills demonstrating ability to manage many different projects, deliverables and timelines.  

Advantageous Criteria  

• Experience working within, and an in-depth knowledge and understanding of the arts, events and entertainment industry. 

• Digital photography or video hobbyist with adept eye for photos/videos. 

Applications must be limited to a two-page cover letter addressing the selection criteria and a resume. Please share samples of your work (portfolio or links to published works) along with your application. 

Applications close Friday 17 May 2024.