Artist responds to $200,000 selfie damage

Following a destructive ‘Selfie Domino’, artist Simon Birch responds to his damaged LA installation, testament to the power of social media as a marketing tool.
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Installation view of Simon Birch’s installation before the destructive domino effect triggered by a photographer’s selfie.

Earlier this month, a woman in the Los Angeles gallery The 14th Factory backed into an installation by the Hong Kong-based British artist Simon Birch while taking a selfie, causing a domino effect of toppling pedestals – and a damage bill estimated at $US200,000.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina