Corporate partnership with $73M impact that’s democratising contemporary art

The Biennale of Sydney, in partnership with property giant Mirvac, are changing the face of corporate sponsorship across a new five year commitment.
Water Lesson Two | Bryony and Harry Lancaster (Egg Of The Universe) for the 23rd Biennale of Sydney (2022)

Corporate sponsorship has been in hot water globally in recent years, as a new lens has been applied to what partnerships mean and where the value proposition sits.

Once such sponsorship announced this week, could be described as embracing a new culture around the way we do things. It is not only a win-win situation for an arts organisation, but in many ways, is a win for community, for our environment, and for ‘lived’ wellness.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina

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