Spike in social media identity theft hits sector

You never think it will happen to you; and then it does. Artist identity fraud is spiking across social media platforms.

It is your worst nightmare. To find that your creative identity – your creative brand – has been stolen.

We are told today that we need a digital presence – a need that has escalated during COVID as we have moved online globally. It is also in sync with a recent boom in the online marketplace, with many artists and makers taking their practice online to pick up where exhibitions and events may have been cancelled.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina