Revving up audiences

A run of art and design exhibitions celebrating the car demonstrate how thinking off-road provides a new driver for popular audiences.
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General Motors-Holden Ltd, Melbourne (manufacturer), of the Holden Hurricane coupé, concept car, 1969 designed and engineered by Don DaHarsh, Jack Hutson, Joe Schemansky and Ed Taylor, Collection of Holden Australia Ltd, Melbourne,
© 2011 General Motors, Photo: Courtesy General Motors

Why are galleries getting all “revved up” over cars? Is it just savvy programming to broaden their audience net or a reflection of the curatorial zeitgeist?

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina