Not so final – Bluesfest to return in 2026

Bluesfest's director has admitted that his announcement of the festival's imminent closure was a marketing ploy. And it paid off.
Bluesfest leadership has back-tracked on its announcment that the 2025 would be its final outing. Image: Bluesfest.

Attendees at Bluesfest 2025 had mixed feelings of disappointment and happiness to hear that the festival would be returning in 2026. Many had flocked to the event, embracing a ‘one last hurrah’ attitude after the festival announced it would be finishing in 2025. That announcement triggered a rush on tickets, meaning the festival could continue.

The festival said in a statement that the 2025 celebrations had attracted 109,000 visitors, the festival’s third-highest box office on record. “That support means Bluesfest fans have kept this dream alive,” Festival Director Peter Noble said. “People want this event, people want it to continue.”

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David Burton is a writer from Meanjin, Brisbane. David also works as a playwright, director and author. He is the playwright of over 30 professionally produced plays. He holds a Doctorate in the Creative Industries.