Liverpool Powerhouse launches new identity for Western Sydney arts

Rebrand of Casula Performing Arts Centre to Liverpool Powerhouse signals a new cultural vision for the region.
A dynamic and colourful photograph of Liverpool Powerhouse (formerly known as Casula Performing Arts Centre) at night. Crowds gather outside the venue; the building itself, including its tall smoke stack, is lit up with pink, yellow and green-toned projections.

Liverpool City Council has officially unveiled a bold new identity for its flagship arts venue, rebranding the Casula Powerhouse Arts Centre as Liverpool Powerhouse – Home of the Arts and Creative Industries.

Described by Liverpool Mayor Ned Mannoun as a “full-blown cultural reboot”, the rebrand reflects Council’s ambition to position Liverpool as a leading player in the state’s creative economy.

Unlock Padlock Icon

Unlock this content?

Access this content and more

David Burton is a writer from Meanjin, Brisbane. David also works as a playwright, director and author. He is the playwright of over 30 professionally produced plays. He holds a Doctorate in the Creative Industries.