If you have a shaved head, bushranger beard, and wear a uniform of black jeans and vans then Semi-Permanent is your scene. But why isn’t it equally the scene if you are a woman with short shorts over leggings and artfully mussed hair?
The question was at the heart of the keynote presentation that kicked off this Sydney Festival for creatives yesterday.
The Creativity Gap discussion was hosted by AWARD (Australasian Writers and Art Directors Association) – the non-political, non-profit organisation with a vision to raise the standards in creative industries. Its Executive Creative Director and Chairman, Mark Harricks, lead a conversation with Multi-Award winning panelists from the advertising industry Kieran Flanagan, Mietta McFarlane, and Rebecca Carrasco.
