Women leading the return of the guitar’s popularity

After declining guitar sales for over a decade, a turnaround is in sight, led by women and festivals like the Adelaide Guitar Festival.
two young women playing a guitar.

Between 2012 and 2017 the sale of guitars globally dropped to the lowest it had been in a decade, with the instrument apparently moved into the “too expensive, luxury basket”.

In 2019, however, the pendulum started to swing back. An article at the time by Edward Lim stated: ‘Many media outlets and music websites sought to pronounce the death of the instrument, which was once a linchpin in almost all genres of 20th century music.’

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina