The rise of the artist hotel

In the competitive world of hotels, art is jostling with day spas and fusion cuisine in what gives classy accommodation an edge. It is part of a new appreciation that every experience can have a cultural dimension.
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The Olsen Hotel in Melbourne

Centred in the middle of Melbourne’s trendy South Yarra precinct, the Olsen Hotel – named and themed around artist John Olsen – is the jewel in the crown of hotel brand Art Series. The rapidly expanding art hotel group, founded by the Deague family, has themed each of its hotels around an Australian artist. And what better way to separate yourself from the crowd of cookie cutter corporate hotels than by branding yourself with an artist?

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Sarah Adams
About the Author
Sarah Adams is a media, film and television junkie. She is the former deputy editor of ArtsHub Australia and now works in digital communications - telling research stories across multiple platforms - in the higher education sector. Follow her @sezadams