Rebranding Design

Object has become the Australian Design Centre, and with that rebrand new definitions for future design
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Leah Heiss Therapeutic Object Design in ADC’s exhibition CUSP which is taking design into the next decade; courtesy the artist and ADC

Last year the Australian Design Centre (ADC) turned fifty. With that milestone came a new name, a new logo and a new location. Simply the mantra is – design innovation is in, and it is national.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina