Q&A: Introducing Thea Baumann, 4A’s new CEO

ArtsHub speaks with 4A Centre for Contemporary Asian Art's new CEO on digital futures, FinTech, diasporas, punk cyber cities, viralism and becoming an international brand.
Technologist and gallery director Thea Baumann photographed on a street

Thea Baumann has been on the job as the new Artistic Director/CEO at 4A Centre for Contemporary Asian Art (4A) for just over a month.  Described as a ‘creative executive, artist, technologist and producer with Vietnamese-Swiss heritage’, Baumann will undoubtedly bring a new perspective to the organisation as it approaches its third decade.

Bauman joins 4A from the Australia Council for the Arts, where she was Manager and Senior Manager of International Engagement from 2019-2022. Prior to that she was CEO and Founder of world-first hologram brand Metaverse Makeovers, 超宇美人 based between Melbourne, Shanghai and Hong Kong, where she led the commercialisation of augmented-reality innovation Metaverse Nails.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina