Making the most of the video boom

We are all told that video content is the way to go, but what path do you take – the niche or the mainstream?
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Photo Seth Doyle; image CC Unsplash.com

If it were five years in the future – perhaps just three – the likelihood is that you would be watching this article rather than reading it.

According to the tech giant Cisco, by 2017 video will account for 69% of all consumer internet traffic, with that increasing to 82% by 2020.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina