How to make your art practice sustainable

In this climate of funding cuts and a dwindling market, artists and arts organisations need to protect themselves from the swings.
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Image cc; Photograph Oscar Keys, source unsplash.com

At every level – from top tier arts organisations to the at-home maker – we are told we need to be more sustainable, that we need to find alternative revenue streams, to diversify and to be innovative to survive and succeed.  

Most of us are tired of being told what we should be, as if it is an easy formula that only need be applied and “Bingo! It’s all happening”. There’s lots of talk of the need for sustainability but little technique to ensure it happens.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina