Table of Contents
These days it’s not uncommon to see an artist who’s working with a brand promoted under the guise of “artist x brand” – with the “x” used as a cool-style code for both parties’ affinity with each other.
Exactly how much can be gained or lost from these deals often comes down to the pulling power of the artist versus the brand. (One wonders whether Louis Vuitton would have collaborated with Yayoi Kusama, Takashi Murakami or Richard Prince if these artists weren’t already an art world superstars.)
