How artists can rebrand soft power through regional exchange

How are artists bringing new meaning to soft power through exchange and cultural diplomacy across the Asia Pacific? A new report invites further discussion for future policy change.

Under Prime Minister Malcolm Turnbull, the Federal Government released the 2017 Foreign Policy White Paper. It touted the nation’s soft-power strengths and capabilities for greater opportunities abroad, defining soft power ‘as the ability to influence the behaviour and thinking of others through the power of attraction and ideas.’

In the three years that have passed, Asialink Arts has recognised that the conversation has largely stagnated at the top level, and that the opportunity for soft power is one that could, alternatively, sit at the centre of reshaping and strengthening future policy for the arts and culture sector.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina