Future of NFTs depends on ‘who’, not ‘what’

After NFTs farewells the golden hour of headline price tags, artists have the power to shape its future.

Here is a controversial claim: NFTs are not art.

It’s technically true, because these non-fungible tokens are simply a medium for expression aided by technology, just as paper, canvas, photography and video are mediums that have shaped our understandings of culture.

So when NFTs become distant to the dollar sign; when people are tired of the sensationalised headlines and legal scandals, what could come of the medium?

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Celina Lei is an arts writer and editor at ArtsHub. She acquired her M.A in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Celina is based in Naarm/Melbourne.