Five new ways to measure success

It's not all about bums on seats. There are measures that will give you a better sense of your sustainability and cut through.
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Laurel leaves via pixabay

When it comes to successful arts organisations, the four directors who spoke at SAMAG recently know a thing or two. All of them are able to point to box office numbers that show they are doing well, sometimes almost too well.

Read: ​Be careful what you wish for

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina