In late April this year the City of Melbourne announced a brand new major event, Now or Never, which combines and builds on the resources of Melbourne Music Week and Melbourne Knowledge Week. The former usually runs in sultry December, while the latter has been in the autumn month of May. But in a rethink of the model, Now or Never will launch its inaugural festival this year from 17 August to 2 September.
‘I think never in Melbourne have we had a festival that has digital art and future-thinking embedded at its core on a scale like this,’ says Peyronnet. ‘By bringing together technology and art, we can convey really big ideas and performance that may not have happened on their own. It’s also about elevating the creative practices that are already present here in Melbourne.’
