Does Melbourne need another festival?

Now or Never is the new kid in Melbourne’s festival landscape – we ask Lord Mayor Sally Capp and Artistic Director Elise Peyronnet: why?

In late April this year the City of Melbourne announced a brand new major event, Now or Never, which combines and builds on the resources of Melbourne Music Week and Melbourne Knowledge Week. The former usually runs in sultry December, while the latter has been in the autumn month of May. But in a rethink of the model, Now or Never will launch its inaugural festival this year from 17 August to 2 September.

With a $2.7 million major investment from the City of Melbourne and a further $1.25 million from the Victorian Government, Now or Never is expected to attract over 200,000 people. Its ambitions are to not only cement itself in Melbourne’s highly saturated festival calendar, but to also become an international festival destination.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Celina Lei is an arts writer and editor at ArtsHub. She acquired her M.A in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. Most recently she took part in drafting NAVA’s revised Code of Practice - Art Fairs. Celina is based in Naarm/Melbourne. Instagram: @lleizy_