It’s a fundamental question in the live music business; why do some some local gigs pack in the punters, whilst others fail miserably to draw a crowd? Often the venue is the same, the night of the week the same, sometimes it’s even the same band. Few are naive enough to think it’s actually ‘the music’ that makes the difference.
Whilst there are always variables at play, my observations have led me to this 7 point checklist for promoting a successful hometown gig…
