Colour blocking in car parks is a ubiquitous form of wayfinding that we subconsciously register – Yellow = Level 3. But what if these incredibly high-volume traffic zones were a little bit more creative in engaging their captive audiences?
It is not a new idea; but we would like to think it was one that is ripe for growing.
One Australian arts company working in this area is Art Pharmacy. It takes its experience of working with developers and councils and pushes the idea that car parks can also be ‘culture parks’, capturing visitors earlier in their destination journey and narrative.