Lessons for studio-based creative business. Image Shutterstock.
Most people who work in the arts can say they moonlight in some other profession to either top up the coffers or fulfil their creative urge. I am no different, starting up a studio-based business during the pandemic while maintain my arts journalism career.
5. Get your product line sorted. This is not about a nice range of nice things you like making. You have to be confident you can consistently deliver the same product at volume in a timely manner.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
