Are you a tweeter? Are you constantly monitoring how many followers you have? Do you find yourself chortling over the latest hashtag meme, glued to your screen while people around you wonder what on earth’s going on? Maybe you’ve got multiple identities – tweeting to buddies with your private @name while your professional alter ego behaves itself under another? Or have you got no idea what we’re talking about?
It’s hard to believe this social media phenomenon only started in July 2006. It certainly seems people are jumping on to Twitter exponentially, especially if they watch Q&A. It’s leaving corporations, governments and organisations clambering for strategies and policies they can implement to keep up with this anarchic juggernaut and scratching their heads about how to be translate corporate ‘speak’ into a social ‘conversation’.
