Why bother with corporate sponsorship?

Old school chequebook sponsorship and logo-love is quickly dying out as the focus shifts to partnership and loyalty platforms.
[This is archived content and may not display in the originally intended format.]

Image via pexel.com

Like everything in our 21st century, the corporate world has had to become more accountable. An ever-increasing need to deliver to shareholders has, in many cases, seen big companies rethink the viability of their corporate art collections and how they support the arts more generally through sponsorship.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina