Nine ways to grab attention from a digital audience

Mobilising and building audiences through digital marketing requires artists to reframe their stories for maximum engagement.
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As music editor of Beat magazine Cara Williams has been the target of countless thousands of tweets, emails, music videos, files and links, Facebook shares, Instagram feeds and good old fashioned media releases over the past couple of years.

In the 10 years before that she did plenty of bombarding of her own in publicity and marketing roles with Gasworks Arts Park and music events like Moonee Valley’s Sounds Loud festival.

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Kath Dolan
About the Author
Kath Dolan is a freelance writer and illustrator with a passion for the Australian arts scene and the fascinating people who drive it.