Why people choose arts experiences (the wombat's a clue)

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Ann Tonks

Animal insights can help clarify what your audience is looking for and how they see you.

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 Image: Craig Kirkwood via Flickr

About the author

Ann Tonks is an experienced cultural manager and teacher who has worked in the creative industries for over 30 years. She was General Manager of the MTC from 1994 to 2012 and is the author of The A to Z of Arts Management available from Tilde University Press.