Getting the best results out of an arts journalist

Writing about the arts is changing at an exponential rate with constant disruption in the media landscape. Gina Fairley shares her insider knowledge on getting coverage in today's arts press.
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From finding a strong angle to being content ready, how to get your stories through to arts journalists. Image shutterstock.com

Cut through is the greatest challenge that everyone faces today.

Part of the problem is the shrinking arts media environment – on average print news distribution is dropping at a rate of about 10 percent per year. Demand, however, has mushroomed, as audiences have become more reliant on that digital daily news feed. Where does the arts fit into this demand for attention?

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina