Getting the best results out of an arts journalist

Writing about the arts is changing at an exponential rate with constant disruption in the media landscape. Gina Fairley shares her insider knowledge on getting coverage in today's arts press.
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From finding a strong angle to being content ready, how to get your stories through to arts journalists. Image shutterstock.com

Cut through is the greatest challenge that everyone faces today.

Part of the problem is the shrinking arts media environment – on average print news distribution is dropping at a rate of about 10 percent per year. Demand, however, has mushroomed, as audiences have become more reliant on that digital daily news feed. Where does the arts fit into this demand for attention?

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina