Publicity Manager

The Publicity Manager is responsible for managing the Sydney Symphony Orchestra’s media and publicity operations.

ABOUT US

The Sydney Symphony Orchestra is Australia’s flagship orchestra, presenting extraordinary performances that inspire, challenge, and engage audiences in Sydney and beyond. Performing at the iconic Sydney Opera House and across NSW, the Sydney Symphony is committed to artistic excellence, innovation, and fostering a deep connection with our community. Through live concerts, digital programs, education initiatives, and collaborations with leading artists, the Sydney Symphony brings the joy of orchestral music to audiences everywhere.

THE ROLE

This role develops and implements publicity campaign strategies, builds and maintains strong relationships with media and stakeholders, and ensures consistent messaging across all channels. As part of the Communications & Content team, the Publicity Manager works closely with the Marketing team and collaborates with colleagues across the organisation. The role manages the Publicity Coordinator and plays a key part in shaping and delivering high-profile publicity campaigns that align closely with marketing campaigns and institutional priorities, while maximising audience engagement, strengthening the Orchestra’s profile, and celebrating the work of its musicians and guest artists.

KEY RESPONSIBILITIES

Media Strategy & Campaigns

• Develop and implement long-term and project-based publicity strategies that align with organisational objectives.
• Lead publicity campaigns for concerts, artists and key stakeholders, Learning & Engagement programs, fundraising and corporate announcements to maximise visibility, engagement and ticket sales.
• Collaborate with the Marketing team and Social Media Manager to ensure media coverage is effectively leveraged across all platforms (website, social media, e-news).
• Identify opportunities to position the Sydney Symphony Orchestra as a leader in the arts and cultural sector.

Media Relations

• Build and maintain strong, proactive relationships with journalists, editors, reviewers, broadcasters, and influencers in classical music, arts, entertainment, and lifestyle media.
• Serve as the primary point of contact for all media enquiries.
• Pitch stories and cultivate opportunities to profile the Orchestra, its musicians, and guest artists.
• Brief and prepare artists, musicians, and executives with media talking points, messaging, and interview guidance.

Team Leadership

• Manage, mentor, and support the Publicity Coordinator to deliver effective day-to-day publicity operations.
• Provide clear direction, guidance, and professional development opportunities to build capability within the team.
• Ensure a collaborative and efficient working environment with the Communications & Content team and other departments.

Press Materials & Content

• Draft, edit, and oversee the distribution of press releases, media kits, and related publicity materials.
• Collate biographical, photographic, and promotional material for use by media and internal stakeholders.
• Ensure consistency, accuracy, and timeliness of all external communications.

Events & Media Support

• Oversee media attendance at concerts, rehearsals, launches, and special events.
• Manage onsite media, photographers, and film crews, ensuring compliance with approvals and permissions.
• Coordinate publicity support for artist interviews, photo shoots, and appearances.

Monitoring & Reporting

• Monitor media coverage, industry trends, and cultural conversations to identify opportunities and risks.
• Oversee media monitoring tools and analytics reporting (including Meltwater), providing regular updates to leadership.
• Analyse publicity campaign performance and prepare reports for senior management.

QUALIFICATIONS & EXPERIENCE

• Minimum 5 years’ experience in publicity, media relations, or communications, preferably within the arts, culture, or entertainment sector.
• Demonstrated success in developing and delivering publicity campaigns.
• Established relationships with Sydney and national arts/culture media (highly desirable).
• Strong leadership skills with experience managing and mentoring staff.
• Excellent writing, editing, and storytelling abilities.
• Outstanding interpersonal and relationship-building skills.
• Ability to work under pressure, manage multiple deadlines, and adapt to fast-paced environments.
• Tertiary qualifications in communications, public relations, journalism, or a related field (or equivalent professional experience).
• Knowledge and passion for classical and contemporary orchestral music.

DEVELOPMENT

• Ongoing professional development with a focus on evolving media landscapes, digital integration, and leadership.
• Active participation in industry networks and professional learning to ensure the Orchestra’s publicity approach remains innovative and impactful.

WHAT WE OFFER

• Salary $90,000 – $100,000 plus superannuation
• Professional development
• Develop organisational team-working skills
• Hybrid & flexible working arrangements
• Employee Assistance Program
• Complimentary performance tickets

APPLY NOW

Please apply with a CV and cover letter. Applications close Monday 27 October 2025.

At the Sydney Symphony Orchestra, we’re committed to fostering an inclusive and respectful environment for all candidates. When applying, please let us know if you require any reasonable adjustments during the recruitment process.