Product Manager - Pianos

Take charge of generating market demand for all levels of piano customer: from first time learners to seasoned performers. Hybrid working model.

About Us

At Yamaha, we inspire passion through the joy of music and sound. Being Australia’s leading importer and distributor of musical instruments is just the beginning. We also shape the music performed in concert halls and recording studios, enrich homes with theatre-quality sound and cultivate creativity through music education.

Our people are at the heart of our success. We believe in music’s power to bring people together. If you’re excited by the idea of sharing our passion for music, then we might be the right company for you!

About the Role 

We are looking for a highly organised Product Manager to lead the development and execution of the marketing strategy for the Acoustic Piano category. This role requires exceptional time management skills and the ability to juggle multiple projects simultaneously while maintaining a clear strategic focus.

Reporting to the Product Marketing Manager – Piano and Keyboards, the Product Manager will be responsible for driving sales growth and profitability by generating market demand across both existing and new market segments. Additionally, they will serve as the central hub for strategic planning and information sharing between the Marketing, Sales, and Business Planning teams. They will also act as an expert advisor to Yamaha distributors, dealers, and end users.

Key duties and responsibilities of the role:

• Become an ‘expert’ in all products within the assigned portfolio: 

              knowing all key features and use cases

              being aware of market trends and changes in customer needs and behaviours

              know our competitors’ brands and products and how they compare to ours

• Conduct comprehensive market and competitive analysis

• Develop pricing strategy to maximise sales, profit and competitive positioning

• In collaboration with Marketing and Sales teams, create both a promotional and distribution strategy, and set metrics to measure performance of each

• Maintain an accurate sales and inventory forecasting plan for each product

• Maintain stock control and monitor inventory within the set limits

• Provide product training for internal staff and external partners 

• Manage the Yamaha Music Australia (YMA) Piano Care Program

• Maintain product information and pricing data in all of YMA’s connected systems

• Work with the YMA team to deliver events such as conferences, trade shows, consumers shows and product launches

• Build strong relationships with the YMA team and our key external partners

• Contribute to the global strategy by sharing our analysis, planning and performance data with key contacts at Yamaha Corporation Japan as required

• Other duties as required

Your skills and experience:

• Minimum 3 years’ experience in a sales or marketing role, ideally working with luxury products

• Minimum 3 years’ industry experience with some piano product knowledge

• Marketing/Business degree or similar (valued but not essential)

• Professional verbal and written communication skills with the ability to communicate information clearly and concisely

• Methodical worker with highly developed time management, problem solving and multi-tasking skills

• Accurate data entry skills and attention to detail

• Enthusiastic and self-motivated with the ability to build and manage relationships and work autonomously with minimal supervision

• Intermediate proficiency in the Microsoft Suite, especially Excel and Word

Other requirements:

• Some interstate and international travel may be required so must be able to freely travel and obtain relevant documentation (visa, passport etc) as necessary

• Must be eligible and able to obtain a Working With Children check as this may be required for some projects

We are most interested in finding the best candidate for the job. While the above lists the preferred skillset, we understand that some candidates might not meet every single requirement and we still encourage you to apply. We’re eager to meet candidates with either industry or luxury product experience, are excited about pianos and have a passion for strategy and market analysis.

At Yamaha Music Australia, we are proud of cultivating a culture of safety and respect for all employees, one that includes and represents the diversity of communities that we operate in. 

Great things about working here:

• Generous staff discounts on products

• Paid Parental Leave

• Employee Assistance Program

• Study Assistance

• Birthday Leave

• Flexibility policy

How to apply:

This role is open to start in June/July 2025 and we encourage early applications. It is a full-time position working from our head office in South Melbourne. We have a hybrid work model in place, working Mondays and Fridays from home, and Tuesdays, Wednesdays and Thursdays from the office.

To be considered for this position, tell us why your motivation, skills and experience make you the best candidate for the role. To apply, please submit a cover letter and résumé via our Seek portal. Applications close Sunday 1 June, 2025, however we will be shortlisting prior and encourage early applications.

Yamaha Music Australia is an equal opportunity employer. We strongly encourage applications from all sectors of the community including Aboriginal and Torres Strait Islander people, people of culturally diverse backgrounds, people with disabilities, people from the LGBTQI+ community and working parents.

https://au.yamaha.com