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> Visual Arts > Marketing & Communications > Victoria

Job Details

Listed

Oct 15, 2025

Location

Victoria

Salary

$70,000 - $90,000

Closing Date

Oct 28, 2025

Wama Foundation Ltd

Marketing Manager – WAMA Foundation

WAMA is seeking a dynamic Marketing Manager to lead brand and audience growth for our newly opened art and environment precinct

Position Description – Marketing Manager – WAMA FoundationLocation: 4000 Ararat–Halls Gap Road, Halls Gap, VICReports to: CEO, WAMA FoundationDirect Reports: Contractors, Subcontractors, and Casual StaffEmployment Type: Full-time (On-site and Hybrid working arrangements preferred)Salary: Negotiable, commensurate with experienceConditions: Some weekend and out-of-hours work required

About WAMA FoundationThe WAMA Foundation is a not-for-profit arts and environment precinct located at the foothills of the culturally, ecologically and geologically significant Gariwerd/Grampians National Park. The 16 hectares just outside Halls Gap encompasses the National Centre for Environmental Art, the Gariwerd/Grampians Endemic Botanic Garden, Jallukar Native Grasslands, an ephemeral wetland, café, and retail shop. WAMA opened in July 2025 and connects art, science, and nature through exhibitions, learning programs, and experiences that celebrate biodiversity and deepen our connection to the environment.

Position PurposeThe Marketing Manager is responsible for developing and implementing creative, data-driven marketing and communication strategies that build WAMA’s profile as a national destination for environmental art and nature-based experiences and visitation. The role combines strategic leadership, digital content management, brand development, and hands-on delivery across all communications channels and works closely with the leadership team.

Key Responsibilities

Marketing Strategy & Brand Development – Develop and deliver an integrated marketing and communications strategy that strengthens WAMA’s identity, increases visitation, builds business opportunities and aligns with organisational goals.

Digital Communications – Oversee website, social media, email newsletters and digital advertising.

Campaign Management – Plan and deliver campaigns for exhibitions, events, visitor experiences and business engagement.

Stakeholder and Community Engagement – Build partnerships and represent Wama publicly.

Operational Management – Manage contractors, budgets, and reporting.

Revenue and Visitor Growth – Drive visitation, memberships, and philanthropy.

Selection CriteriaEssential: Demonstrated marketing and communications experience preferably within arts, tourism, or NFP sectors; strong digital skills; excellent copywriting; and stakeholder engagement ability.Desirable: Qualifications in Marketing or Communications; regional/tourism experience; environmental understanding; and a current Driver’s Licence.

Additional Information