Is professionalism just thinking inside the box? Image shutterstock.com
For easily two decades now we have been nurturing artists into a glossy future of professional practice. An artist’s toolkit today should not only include gesso and a good screw gun but also include a website, social media presence, a business card, and solid writing skills to be able to communicate their work and extend its visibility.
Simply you are expected to be publicist, marketer, entrepreneur – oh, and make things.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
