Branding the artist

Increasing professionalisation of the arts is stymying the ability of artists to take control of their sector.
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The current environment is the worst time for artistic control in the past 30 years, claims Professor Patricia Hoffie.

Hoffie told participants at last week’s National Visual Arts Summit that artists needed to reclaim control of art institutional structures.

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Chloe Wolifson
About the Author
Chloe Wolifson is a Sydney-based independent art writer and curator who works across artist-run, commercial and public domains. chloewolifson.com