Cabaret act Ginger and Tonic at Gasworks Arts Park. Photo credit: Sanjeev Singh (Photos by Jeevs).
You can’t rely for long on friends and family to pack out your shows, and social media can only reach so far. So how do independent artists connect with new audiences and encourage them to buy tickets to works they’ve never heard of before?
In 2017, Laura Burzacott and Jane Patterson co-founded Backpack On Productions, a new venture designed to provide fulfilling opportunities for artists as well as enriching experiences for audiences.