Grads going viral, with a little help from Mr Big

Australia’s oldest art school has partnered with advertising giant Saatchi & Saatchi to enter the Twittersphere.
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How do you find that edge when you have the budget of an art school yet the desire to dramatically raise your profile?

That was the question National Art School’s Head of Development Enid Charlton asked Saatchi & Saatchi.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina