Culture is a key to China trade

China will not do business with countries that don't also offer both cultural and political relationships.
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Red Sorghum by Qingdao Song and Dance Theatre Company, Image via Adelaide Festival Centre

Cultural diplomacy at the heart of South Australia’s largest every trade mission to China. Years of fostering cultural relationships will help the more than 250 delegates looking to do business with their 500 counterparts in South Australia’s sister province of Shandong, as well as open doors for the Australian arts industry in China.

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Jim Plouffe
About the Author
Jim Plouffe is the Editor of The Lead South Australia.