Artificial intelligence (AI) itself is not new – chatbots and generative AI have been around since the 1960s. But over the past two years – and this year in particular – there has been a rapid expansion in the uptake of AI, as well as new programs available. We only need to look at Zapier’s list The 20 best generative AI tools in 2024, to get a picture of the volume and pace.
The free release of Midjourney (launched in July 2022, but opened up broader access in August 2024), or a favourite ChatGPT (released November 2022), which supercharged its free version in May 2024 making it among the 10 most-visited websites globally, have been further catalysts. ChatGPT alone gained over 100 million users in two months in January 2023, according to Wikipedia – and that pace continues to grow.