You’re mad if you don’t. You are paying your way to the table with the world’s great museum communicators including MoMA, the Louvre, the Getty, the Tate and more.
It’s a lot of money for an individual – less so for an organisation – but as the adage goes, ‘you have to spend money to make money’.
While dollars are less the topic of this conference, it is an indirect thread that runs through it. The bottom line for museum’s communication is about getting people through the door.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
