Since the pandemic started, many arts organisations and individual artists have had to put a value to their work online. And the only answer we have so far: it’s different for everyone.
The financial implications of COVID-19 on individuals and households has had a flow-on effect, hitting ticket sales in the arts and the economy more broadly. Phase 1 of Patternmaker’s Audience Outlook Monitor stated 38% of past attendees are experiencing the financial impacts of the pandemic. This paired with the general caution and reluctance of audiences mid-pandemic means that the sector should prepare for an extended period of suppressed sales, Patternmaker’s reported.