What will online audiences pay?

New conversations about paying for online events and how habits are changing raise ongoing questions for the arts.

Since the pandemic started, many arts organisations and individual artists have had to put a value to their work online. And the only answer we have so far: it’s different for everyone.

The financial implications of COVID-19 on individuals and households has had a flow-on effect, hitting ticket sales in the arts and the economy more broadly. Phase 1 of Patternmaker’s Audience Outlook Monitor stated 38% of past attendees are experiencing the financial impacts of the pandemic. This paired with the general caution and reluctance of audiences mid-pandemic means that the sector should prepare for an extended period of suppressed sales, Patternmaker’s reported.

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Brooke Boland
About the Author
Brooke Boland is a freelance writer based on the South Coast of NSW. She has a PhD in literature from the University of NSW. You can find her on Instagram @southcoastwriter.