Selling brand Australia

Australia has a potent cultural brand trademarked by vitality, confidence and humour but we don’t understand the strength of our international profile.
[This is archived content and may not display in the originally intended format.]

Australia has a potent cultural brand trademarked by vitality, confidence and humour but we don’t understand the strength of our international profile.

Whilst the Australian arts sector is well developed and has an established international reputation, there is often a lack of robustness, even fragility, around many of our arts organisations that support artists and arts practice.

We do not have policy settings that place our nation’s cultural infrastructure in the same mind-space as the other types of national infrastructure that service what is perceived to be more urgent human need.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Rupert Myer
About the Author
Rupert Myer is Chairman of the Australia Council for the Arts.