How the metaverse will reinvent fashion

As digital fashion goes viral, what does it mean to be a designer and consumer of non-wearable fashion?

Australian fashion label and art house INJURY has just launched – you guessed it – their first NFT. Behind the eccentric brand is Sydney-based artist, curator and creative director Eugene Leung. With popping trends in the digital fashion realm, ArtsHub can’t help but pose the question: What will fashion become if you can’t wear it?

For Leung, the rise of digital fashion is prompted by the desire to have multifaceted identities online ‘in a form that couldn’t have existed in the real physical world.’

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Celina Lei is ArtsHub's former Content Manager. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs, and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Celina is based in Naarm/Melbourne. Instagram: @lleizy_