How the metaverse will reinvent fashion

As digital fashion goes viral, what does it mean to be a designer and consumer of non-wearable fashion?

Australian fashion label and art house INJURY has just launched – you guessed it – their first NFT. Behind the eccentric brand is Sydney-based artist, curator and creative director Eugene Leung. With popping trends in the digital fashion realm, ArtsHub can’t help but pose the question: What will fashion become if you can’t wear it?

‘To me, fashion and art always go hand-in-hand,’ Leung told ArtsHub, ‘Fashion is self-expression that can never be separated from the trend of a particular time, place, context and culture. This can exist in digital as well as in physical dimension, in the very same intrinsic way.’

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Celina Lei is an Arts Writer at ArtsHub. She acquired her masters in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. Prior to joining ArtsHub, she was an editorial assistant at the Hong Kong based ArtAsiaPacific magazine and is an art host on independent Instagram platform Club Ambroise. Celina is based in Naarm/Melbourne, Victoria. Instagram: @lleizy_