Australian fashion label and art house INJURY has just launched – you guessed it – their first NFT. Behind the eccentric brand is Sydney-based artist, curator and creative director Eugene Leung. With popping trends in the digital fashion realm, ArtsHub can’t help but pose the question: What will fashion become if you can’t wear it?
For Leung, the rise of digital fashion is prompted by the desire to have multifaceted identities online ‘in a form that couldn’t have existed in the real physical world.’