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Finding the Gen Y philanthropists

Under 30s are frequent givers but what will it take to get them to donate generously to the arts?

5 Jun 2013

Sarah Adams

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Writing and Publishing

Under 30s are frequent givers but what will it take to get them to donate generously to the arts?

Figures released by the ATO show more under-30s give money to charity than over-60s, challenging the myth that Gen Y is selfish and apathetic.

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Sarah Adams

About the Author

Sarah Adams is a media, film and television junkie. She is the former deputy editor of ArtsHub Australia and now works in digital communications - telling research stories across multiple platforms - in the higher education sector. Follow her @sezadams

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