Booktube and Booktok reaching new readers

These media platforms are a burgeoning influence in providing content about Australian books to a new audience.

Short videos about reading, recommending and reviewing books are growing traction in Australia, a much needed restorative correction to fill the void as mainstream publications continue to downsize their literary pages and reserve valuable space mostly for well-known high brow authors at the expense of genre writing like YA fiction, fantasy, sci-fi or romance.  

Booktube and Booktok provide a chance for readers to connect and form a hive of like-minded readers and offer a new generation a voice with which to profess their interest for and champion particular books or genres online. Users often adopt a casual conversational tone, with sincerity and passion the bedrock of their delivery rather than any stringent critical emphasis.

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Thuy On is Reviews Editor of ArtsHub and an arts journalist, critic and poet who’s written for a range of publications including The Guardian, The Saturday Paper, Sydney Review of Books, The Australian, The Age/SMH and Australian Book Review. She's the outgoing books editor of The Big issue. Her first book, a collection of poetry called Turbulence, came out in 2020 and was published by University of Western Australia Press. Her next collection, Decadence, will be published in July 2022. Twitter: @thuy_on