Short videos about reading, recommending and reviewing books are growing traction in Australia, a much needed restorative correction to fill the void as mainstream publications continue to downsize their literary pages and reserve valuable space mostly for well-known high brow authors at the expense of genre writing like YA fiction, fantasy, sci-fi or romance.
Booktube and Booktok provide a chance for readers to connect and form a hive of like-minded readers and offer a new generation a voice with which to profess their interest for and champion particular books or genres online. Users often adopt a casual conversational tone, with sincerity and passion the bedrock of their delivery rather than any stringent critical emphasis.
