Arty merchandise sells

The shop has become a key component to the museum experience, but also a robust revenue stream vital to galleries of all scales.
[This is archived content and may not display in the originally intended format.]

Image: tnooz.com

Museums and galleries today (used interchangeably here) are complex ecosystems, no longer the hallowed halls of silent reverence extended only by weighty tomes. What once started out as a specialist bookshop with a few collection postcards and the odd poster, has become big business for galleries, from global brands like The Met (Metropolitan Museum of Art in New York) – which even has outlet stores in Australia – to pop-up vitrine stores in most regional galleries providing a vital income stream.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina