‘A breathtaking cornucopia of brilliant quotes’: Have book endorsements gone too far?

If you're in a bookstore browsing a book does it matter if another authors praises it on the cover? Nick Earls wonders if the endorsement industry works when authors are asked to work for free.

It has long been publishing industry practice to seek an endorsement or two from luminaries in the field when publishing new books but, more recently, that seems to have shifted to seeking five quotes, or six, or more. This has increased the (unpaid) workload placed on author-endorsers, but does it sell more books? Does it help readers find books the books they’re looking for?

During my time as an author, I have been both endorsee and endorser, as well as declinee and decliner. I am almost certain to be all of those again in future.

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Nick Earls
About the Author
Nick Earls is the author of twenty-seven books for adults, teenagers and children. He remains grateful for Elizabeth Gilbert saying of his novella Gotham, ‘You can’t write better than this. It’s simply perfect.’ Twitter: @nickearls