Why you need a mailing list for your arts business

A newsletter is a great tool for building your rep as an artist. Sam Grover scouts some great tips for marketing via a newsletter.

One of the main pieces of advice I hear when I talk to people about promoting yourself as an artist is to get a mailing list. That’s exactly what it sounds like – a list of people who you can contact to let them know what you’re up to. In other words: a newsletter. 

I spoke to Marianne Hargreaves to get to the bottom of this. She’s been managing WORD Christchurch for ten years now. WORD Christchurch’s mailing list and newsletter is one of their main marketing tools, and Marianne is a huge fan. Here’s what she had to say about why you need a newsletter, making memorable campaigns,  how to build a list, and some tips to make your newsletter more successful. 

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Sam Grover
About the Author
Sam Grover loves telling quirky stories about New Zealand’s community of artists and interviewing successful arts practitioners to gather insights about funding and commercialising their art.