Tips for artist branding

Compelling storytelling lies at the heart of branding and can help artists strengthen their audience connection.

Whether you are a musician trying to market your debut album or a maker selling your bespoke pieces, branding is an essential tool to help maximise your reach and accelerate your business.

More and more artists are self-represented, and with the influence of social media it’s a good opportunity to take a strategic approach in building your own brand.

Unlock Padlock Icon

Like this content?

Become a Member and unlock unlimited Access today

Celina Lei is an Arts Writer at ArtsHub. She recently acquired her masters in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. Prior to joining ArtsHub, she was an editorial assistant at the Hong Kong based ArtAsiaPacific magazine and is an art host on independent Instagram platform Club Ambroise. Celina is based in Naarm/Melbourne, Victoria. Instagram: lleizy_

Unlock Padlock Icon

Support us to keep providing
Arts news and jobs

Become a member and unlock access to jobs and all premium articles and news content